Frank Leo Rivera- emailthisisfrankrivera@gmail.com
Oath, a newly established media company, aimed to create an experience at the Consumer Electronics Show.
We conceived an innovative installation by constructing a walk-through helix out of phones, each screen playing content about Oath's family of brands. The design allowed attendees to immerse themselves inside the structure and as they learned about Oath's diverse portfolio.
Showcasing a cohesive Oath brand in the chaotic CES showroom was no small feat. My goal was communicating Oath's diverse identity in an engaging way that resonated with attendees.With so many moving parts, I had to figure out how to break through the noise and deliver an experience that informed and inspired.
The solution featured nine brands showcased across hundreds of synchronized screens within an immersive walk-through helix. Intricate programming delivered a harmonious journey as attendees snapped photos and engaged. This participatory experience brought immense success - the installation won "Best Use of a Single Media" and made 13 million social impressions. A participant noted, "The space truly came alive."
We began with a simple concept sketch. Embracing the mobile-first approach, we utilized mobile phones to form the foundation of our project, shaping them into an orb.
In our second concept sketch, we drew upon the symbolism of a DNA helix, a fundamental structure of life, to represent Oath as a mobile-first company. This concept intertwined the various brands under Oath's umbrella into the intricate structure of the helix.
Finally, we devised a solution that harnessed the power of a device, programmed to trigger a completely personalized journey based on the user's unique preferences.
